Beauty from Within, a trend that is rapidly growing in popularity, has seen a surge in the sales of ingredients and correspondingly increased demand for products containing these ingredients.
The ‘beauty within’ market has also risen to an astounding EUR3.7bn ($4.2bn), and with a CAGR projected at 11.9% it will reach an incredible $13.1bn in the next ten years (InsightAce Analytics).
Lucy Jones is a registered nutritionist, and the founder of Lutrition. She says that there’s an increased understanding about how what we eat affects everything, from our mood and energy to our immune system and skin.
Jones says that this trend will only continue to grow, as more people are becoming aware of nutrition’s connection with overall health.
The consumers who adopt this eating style are also committed to the lifestyle.
Jones says that people have started to appreciate long-term changes in lifestyle and are moving away from the quick fix.
What does it mean to be beautiful from the inside?
Beauty from within is a concept that involves consuming food, drinks and supplements which improve appearance. For example, improved skin texture, or thicker hair.
Beauty from the inside out: 5 ingredients that are a must-have
1: Chia seeds
Chia seeds can be a powerful tool for promoting beauty within.
Rich in Omega-3 fatty acid, they help reduce inflammation. These are a good source of fibre that supports the health of your gut. They’re also packed with essential protein for healthy skin, hair and nails.
The chia seeds market, valued at EUR793m (USD893.1m), is growing with a CAGR 13.9%.
(Image: Getty/kajakiki) Chia seeds contain soluble fiber, which is good for gut health. (Image: Getty/kajakiki)
The oily fish
Fish rich in Omega-3 fatty acid, like herring, trout salmon, mackerel and sardines, is believed to reduce muscle inflammation. They’re also a good source of proteins, which support muscle growth and repair.
The consumption of oily fish has also been linked to a reduction in the risk for heart disease. It is good for your mental and cognitive health and can help protect nerves and joints.
3: Avocados
Avocados are rich in nutrients, and they have many health benefits. Avocados are a good source of fats that promote overall health. Vitamin E is also present, which protects cells against the harmful effects of free-radicals and promotes good skin.
Avocados are also associated with better digestion, reduced depression risk, and prevention of bone loss.
These health benefits along with the flavour of avocados and their popularity among social media influencers have helped propel the global market for avocados to $14.85bn with an estimated CAGR of 7.3%. (Grand View Research).
Grand View Research spokesperson says that the market is growing because of an increasing focus on healthy living and more people buying healthy foods.
4: Brazil nuts
Brazil nuts are already a bestseller in the supermarket due to their high levels of protein and “good” fats. Sales will continue to increase, as Technavio predicts a market growth of $71.8m in the next 5 years.
Brazil nuts are a good source of antioxidant selenium that promotes skin health. It is estimated that two or three Brazil nuts per day will provide the daily recommended intake.
Brazil nuts may also reduce the risk of cardiovascular disease or type 2 diabetes.
Berries
Berry products are popular all year round, whether it’s strawberries, raspberries, blackberries or blueberries.
These sweet, colourful and flavourful fruits are also packed with antioxidants, anti-inflammatory agents, and vitamin C. They contain anthocyanins, ellagic acids, and other compounds that support the production of collagen. Collagen, one of the main structural proteins that make up the skin and keeps it elastic, is essential for its health.
Enjoy a Bonus Water
Although this is not an ingredient, water can be used to support beauty. It is important to keep the skin elastic and hydrated. Dehydration may cause fatigue and dull, dry skin.
Can functional waters become the next biggest sellers for the Beauty from Within trend? Keep an eye on this trend.
