Super Bowl LIX takes place tonight and AI will be taking center stage. It is expected to score multiple touchdowns and have the crowd cheering. AI will transform Super Bowl experiences for advertisers, teams, the media and fans. It’s going to be a game changer. AI will be a major player in Super Bowl LIX. Here’s how. AI Will Shine In Super Bowl Advertising.
Due to AI-focused advertisers and content, the 2025 Super Bowl has been dubbed “AI Super Bowl” . The 30-second ads for these major companies sell at an astounding $8 million per spot1. OpenAI, which is behind ChatGPT makes its Super Bowl debut in its first television advertisement. Google will be promoting its Gemini large-language model while Meta advertises its AI-powered Ray-Ban Smart Glasses. GoDaddy’s AI tool for website building is being highlighted by GoDaddy, while Salesforce showcases its AI agent to assist customers. AI has moved from being a tool to a major brand.
AI for Sports Analysis and Betting.
AI plays an increasing role in Super Bowl LIX sports analysis and wagering. The Next Gen Stats AI platform provides instantaneous insights into the match, analysing player speed and performance in milliseconds. SportsLine AI PickBot is a self learning AI that generates NFL spreads, money lines, over/unders, and other predictions for Super Bowl. Asked to predict Super Bowl winner, multiple AI models including ChatGPT Grok and DeepSeek were used. The Kansas City Chiefs emerged as the clear favorite. AI Enhancing the Fan Experience
AI enhancing the entertainment
AI revolutionizes the fan experience in both the stadium and the home. The use of AI, virtual reality, and augmented reality are changing the way fans engage with games. Holland America’s Super Bowl ad was created almost exclusively using AI-generated videos and images, showing the power of AI for content creation. The trend of AI-generated media is expected to continue. It offers new opportunities for both advertisers and entertainment. AI and Sports Technology
NFL incorporates AI into different aspects of its game with the goal to improve player performance and safety. Digital Athlete is an AI-powered platform that informs NFL teams of players who are at the highest risk for injury. This information helps them develop injury prevention programs, as well as training and recovery plans. AI-powered Tackle Analyses integrate Next Gen Stats and Generative AI in order to create insights into tackling.
AI in Operations and Security
AI will be used for safety measures at the Super Bowl. The event is utilizing AI and facial-recognition technology. The application of AI in this case shows its ability to enhance large-scale security and event management.
Future of AI in Sports.
AI’s impact in sports will likely grow as it continues to develop. AI can revolutionize the way athletes train and play. AI can offer fans a more interactive and immersive experience, blurring boundaries between sports watching and participation.
