Artificial intelligence (AI), has continued dominating the news in the past couple of years. The industry has grown at an apparent breakneck speed due to a steady flow of investment and human capital.
Apart from the consumer adoption, many organizations have invested in AI applications and used them to automate, improve and analyze their business processes.
Estimates indicate that by 2023 around 34% all functions related to business will be performed or completed by machine. In the same way, companies who have implemented AI into their business operations can expect to see an increase of 1.5 percentage points in productivity over the next decade.
Artificial intelligence can transform the way small and medium businesses (SMEs) manage social media. This will have a positive impact on customer engagement, scalability, and engagement.
Social media, AI and the future
AI tools should be used to enhance the social media strategy, provide accurate data about customers and highlight business requirements.
Post-analysis and in-depth analysis of content
Artificial intelligence will play a pivotal role in helping SMEs decode what is working on social media this year. New tools are available to help entrepreneurs and business owners track various aspects of social media postings, such as clicks, engagement rates, demographics, etc.
In some cases, these tools already exist, but by 2025 AI-powered applications will be able to supercharge them. They’ll help business owners better understand the insights and refine their strategies for social media. AI-enabled analytical tools will help businesses change the way they reach out to their customers and how they utilize different social media platforms.
AI powered advertising campaigns
AI-powered marketing is increasingly popular, particularly among companies that want to use machine-driven capabilities for targeting audiences and to better understand the way consumers react to different ads on various social media platforms.
AI-powered campaigns will not only provide deeper insights into the customer experience, they may also prove to be a more cost-effective option than traditional advertising methods. Search engine advertising has grown to be a costly exercise. Around 61% industries reported an increase of cost per click (CPC), year over year, between 2022-2023. AI ensures that companies have the resources they need to run effective ad campaigns. The applications reduce the need for human interaction and advertising costs.
Personalization of the user experience
Customers continue to expect tailored experiences in the entire advertising and purchasing process. Previously, companies relied heavily on social media data for understanding customer behavior and modifying interactions accordingly. The personalization of interactions not only increases engagement, but it also fosters a stronger customer-business connection.
AI analytics and AI-powered customer-driven services, combined with AI, will give SMEs new insights this year into the preferences of customers, their engagements, and individual experiences. This could allow smaller companies to scale up their social media marketing. Customized experiences help SMEs connect to new customers and establish themselves in new markets.
AI algorithms refined
Up until recently, algorithms were used to understand the preferences of online users, and tailor content to their interaction. They also showed them similar content in their news feed. This is still true. However, with new advances in artificial intelligence, algorithms will be able to analyze users’ preferences and demographics more accurately, allowing them to provide more personalized content to their social media page.
Increased refinement of algorithms helps SMEs better understand their clients and create relevant content for their audience. These insights can also be used to analyse the various elements in each post. As more people use social media to search, hashtags, keywords and media will remain important to overall engagement and success of posts.
Search engines for social media
Recent research shows that users of all ages are increasingly using social media to search. Approximately 66% of those aged 18 to 26 years, 60% of those aged 27 to 34 and 62% between 35-42 use social media frequently for searching. Facebook is more popular among older users (58 and over) than younger users who use platforms like Instagram or TikTok.
Social media is a very popular way for users to search, whether they are looking for brands, services, or breaking news. SMEs can use the shift in user search behavior to improve their curation of content, allowing for more immersive visual content to appear in search results. AI applications can help SMEs gain a better understanding of customer preferences and customise content to their platform.
Content moderation supercharged
The year 2025 is going to be an important one for content moderating. Recently, many prominent companies began using tools for content moderation to monitor online reviews and maintain a positive presence online. Content moderation allows brands to monitor what their customers are saying about them and helps track fake content.
The same is true for SMEs. AI helps to improve the efficiency of content moderators, while machine-learning tools help detect fake news, negative reviews, or misinformation. This will give SMEs the time they need to address negative feedback from customers, and also allow them to have more control of different social media platforms. The content moderation process is an efficient and quick way to address negative feedback, and minimize misinformation and harmful content.
Last thoughts
Small and medium businesses will be able to take advantage of AI in 2025. This will help them boost their marketing efforts but also deliver more robust strategies for social media. These applications will give SMEs more control of their content. They can deliver tailored content and experiences to customers. AI-powered marketing on social media will help uncover new business opportunities and build customer relationships.
