Health and Wellness is a growing trend that has fueled a market worth $6.3tn ($5.5tn EUR) and represents 6.03% (Global Wellness Institute) of GDP. This growth in the industry and the emergence of new diets have led to dietary trends and the expansion of current ones.
Discover the current diets that are driving the sales of foods and beverages around the world.
Low-carb diet
Low-carbohydrate foods and drinks have been popularized as an effective weight-loss diet for many years. High-protein foods like meat, eggs and fish are also recommended.
According to Mintel research, in the last few years there has been a sharp increase in new products that make low-carb promises.
Low-carb products are most often launched in product categories that have traditionally been associated with carbohydrates, such as bread, pasta and baking ingredients.
Keto diet
Weight loss, improved autoimmune symptoms, boosted mental health, and early Alzheimer’s are all benefits of the ketogenic diet. It’s due to these links that the ketogenic diet is one of most popular worldwide. This has led to a boost in sales of high-fat and low-carb foods, beverages and food products. The keto diet is dominated by meat, fish, eggs, dairy, nuts and seeds.
Keto is a diet that restricts carbohydrate consumption to cause the body to produce ketones, an alternative energy source.
Autoimmune Protocol diet (AIP)
Autoimmune Protocol (AIP), a diet that targets the immune system, is quickly becoming one of food and beverage’s most popular.
AIP has been gaining attention over the past few years. It aims to find foods and drinks that can trigger symptoms associated with autoimmune disorders, including lupus and IBD.
All dairy products, grains, potatoes, cocoa, alcohol, legumes and seeds are removed from the AIP diet at its beginning.
AIP allows fresh meat, seafood, vegetables without nightshades, healthy fats and fermented food and beverage.
Low-histamine diet
Low-histamine eating is a relatively new concept, but consumers are quickly becoming interested.
Chloe Hall is the founder of The Calm Gut Dietitian.
The amino acid histidine is used to make Histamine in the human body. Hetamine can be produced by certain bacteria that live in the gut. Food is the primary source of histamine outside of the body.
The body can produce too much histamine if it is not properly broken down.
Low-histamine eating involves removing high histamine foods such as aged cheeses, processed meats, citrus fruits, beans and legumes.
Low-cortisol diet
Low-cortisol dieting is gaining in popularity, and it’s influencing eating habits. ‘Cortisol” has been tagged on social media 558K on Instagram, and 454K on Facebook. What’s more, there are dozens of accounts, including Cortisol_Coach (305k followers) and Gabrielle_Cortisol.Coach (108k followers), dedicated to helping consumers cut their cortisol levels.
The low-cortisol eating style is not defined officially. It is generally accepted that the low-cortisol diet is a way of eating that aims to eliminate foods such as processed meat, refined carbs, red meat, and highly processed food. Instead, foods such as wholegrains, beans, fruits and vegetables are included.
When the body is faced with an intense situation that triggers the “fight or flight” response, cortisol enters the bloodstream. Cortisol drops when the threat is gone. Cortisol can be problematic if it remains consistently high. This increases the risk of developing a variety of diseases.
Health is important
This is not a diet but it certainly has a strong impact on the market. It will boost sales for any food or beverage that supports gut health. It includes kefir kombucha sauerkraut and kimchi.
The global market for digestive health products is valued at 51,62bn dollars and will grow by 8.3% CAGR over the next 5 years, according to Grand View Research.
Rick Miller, Mintel’s associate director of specialised nutrition, says that “gut health is a very important topic within the food and beverage industry, especially functional foods and drinks.”
